Aware Super – Driving Member Engagement Through Advanced Analytics, AI and Automation
Elevating Member Experience and Operational Integrity
Aware Super, an Australian profit-for-member super fund, aimed to improve member satisfaction, streamline operations, and promote transparency in environmental, social, and governance (ESG) initiatives.
What we did?
- Deployed an AI-driven marketing automation platform for personalized member engagement.
- Utilised advanced analytics and machine learning to optimise campaigns and engagement strategies.
- Integrated compliance tools for regulatory alignment.
- Promoted transparency in ESG initiatives using continuous monitoring and NLP analysis.
How we did it?
- AI-Powered Engagement
- Implemented dynamic marketing strategies using machine learning and large language models.
- Deployed real-time tools to boost engagement and conversion rates.
- Advanced Analytics
- Used data-driven insights to tailor communication for cultural relevance and member satisfaction.
- Compliance and Transparency
- Integrated tools to ensure regulatory compliance and promote ESG transparency.
The Outcome
- Improved member satisfaction and retention through personalized engagement.
- Reduced manual efforts by automating processes.
- Strengthened trust through transparency and effective risk mitigation.
- Achieved sustainable growth and higher conversion rates.